Cubicle Fugitive Inc. was hired on this past year to refresh the brand and corporate identity of a major Canadian Infrastructure Company. Although the company has been around for almost 50 years and enjoys an excellent reputation within their industry, their current look was not reflective of their scope or quality of work. As part of this project and working with Toronto Photographer Ian Brown, Cubicle Fugitive Art Directed a series of stylistic images to document this company’s process, products and installations. One these images photographed by Ian Brown of an underground tunnel installation, recently won a prestigious Applied Arts Photography Award, recognizing creative excellence.

“Cubicle Fugitive was honoured to be part of this process and work with such an amazing client and Photographer like Ian Brown” commented Morgan MacLeod of Cubicle Fugitive Inc. She went on to note “We and our client were very happy with the images that came from the shoot and are big fans of Ian and his work. We would like to sincerely congratulate him on this award and look forward to many more successful partnerships in the future.”

Judgement or Judgment, that is the question. While working on the brand for new law firm, Butcher Litigation, we learned that not all Judgements are created equal and, in fact, some are actually Judgments (no "e"). Quirky as it looks to us, the brand execution itself, allows the art direction to be classic, professional or modern. As a colour scheme, we chose black and white, which is a testament to the firm’s ability to provide an affordable, succinct service.  We worked closely with the firm to create a new look across their business collateral including letterhead, business cards, electronic files, and search engine friendly website with legal specific content management system.

All in all, we think it all came together quite nicely, but, at the end of the day, who are we to judg?

Yes we know how to spell November, but we were going for a clever play on "new" and "November" to highlight that we have a bunch of new launches this November. In no particular order (except date of launch), they are:

• www.partnersindemnityburlington.com (insurance broker specializing in risk management solutions)
• www.carranza.on.ca (personal injury law firm)
• www.allanlaw.ca (law firm specializing in estates, family law, real estate and civil litigation)
• www.e2rsolutions.com (offers specialized human resources and employment/labour law support for Canadian businesses)

For our next trick, we were lucky enough to provide our professional services marketing to the Hamilton Law Association (which, for those counting, boasts over 700 lawyers and is a veritable who's who of lawyers and law firms in the Hamilton area). We helped the HLA redevelop an existing design to be more user-, administrative- and search engine-friendly and implemented a legal specific content management system, all of which ensures the association's members--and clients seeking these lawyers--are always presented with useful and relevant information.

First it was McMaster Week, now maybe it's health care month. We just recently completed a small design for Toronto-based family physician, Dr. Dosaj, who is dedicated to the health and well-being of her patients and who is particularly interested in preventative medicine and women's health issues. With this health care website, we chose to keep the design minimalist with a focus on Dr. Dosaj's achievements and experience.